And the Atlantis Casino Resort in Reno continues to operate its own sportsbook. Baldini’s Casino, for example, last week announced that Station Casinos LLC will manage a new sportsbook at the Sparks casino, including Sports Connection Mobile, its remote betting application. “We’re definitely growing the experience to keep you in the casino,” said Grodsky.Ī handful of casinos use other sportsbooks. Grodsky said in game betting can be done via the mobile app, but it’s more fun to do it in the sportsbook. Four of the inside screens are used to broadcast games and four outside screens display lines on what is called live, in game wagering, which lets bettors continue to make different bets on a game as its being played. Grodsky said the company has been doing a lot to make its physical locations more appealing in order to attract and keep its clients walking through the door.įor example, it recently upgraded the sportsbooks at John Ascuaga’s Nugget in Sparks and the new Hard Rock Hotel & Casino in Lake Tahoe to include 8-screen video walls. “We see it as a complement, not a substitute,” said Michael Grodsky, director of marketing at William Hill US in Las Vegas. The company offers a mobile app, which in the first half of 2014 accounted for 36 percent of its total wagers.
Most casino sportsbooks are operated now by U.K.-based William Hill plc, which in 2012 purchased and merged Wagering, Inc., Brandywine Bookmaking LLC and the racing and sportsbook assets of Sierra Developments, known as Cal Neva.
“But I don’t see a big decline on other gaming tables or slots.” “It’s difficult to say exactly with no numbers and it would impact more the locally-oriented markets,” said Schwartz. That likely means fewer visits to the sportsbook’s casino by sports wagers, who may have been also playing the slots or tables or eating dinner at a restaurant.ĭavid Schwartz, director of the Center for Gaming Research at the University of Nevada, Las Vegas, said there is no hard data on sports bettors other gaming action, but he doubts flat gaming revenue can be attributed to reduced foot traffic at sportsbooks.
Once that’s done, the bettor does not have to return to the sportsbook until the account is depleted and he wants to replenish it or he wants to cash out. The way it works is a bettor goes into a sportsbook and uses cash, as with all sports betting, to set up a mobile account to place bets. Gaming is not a zero sum game, but many attribute the jump in sports betting, which has been growing every year for more than five years, to the proliferation of mobile betting applications that let bettors use their cell phones to wager remotely from anywhere in Nevada. 32 percent to $552.1 million while in Lake Tahoe’s South Shore area revenue fell. In Reno, for example, gaming revenue rose. In northern Nevada, revenue was essentially flat in most areas. Meanwhile, overall gaming revenue decreased 1.1 percent, falling to about $11 billion statewide. Sports betting was the big winner in Nevada’s gaming business last year, but did it come at the expense of other casino games?īetting on sporting events rose 7.7 percent to $3.9 billion in 2014 and revenue hit a record, jumping 11.8 percent to $227 million, according to the Gaming Control Board.
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